The traditional way of thinking about the B2B sales funnel is basically a numbers game ...
What happens your company gets a new lead? According to Marketing Sherpa, 61% of all ...
For B2C marketers, one of the most promising trends of the past 12 months has ...
The great thing about email as a marketing tool is how remarkably flexible it is. ...
By some accounts, there are more than 23 different types of B2B marketing campaigns, each ...
Every year, new buzzwords enter the B2B marketing lexicon and 2017 is no different. Inspired ...
One of the biggest buzzwords today in the B2B marketing industry is “predictive analytics,” or ...
The allure of marketing automation is simple enough: let software take care of all the ...