How to Shift Business Goals as COVID-19 Resurges

Things were just looking up! Vaccinations were on the rise, events were being rescheduled, many business owners were planning to ramp things back up in the Fall.

But with COVID-19 rapidly rearing its ugly head again, not to mention the even more infectious Delta variant becoming a common concern, it looks like corporate leaders are now back to the drawing board until the end of the year.

For many in-person sales and marketing events, like AdWorld, most have transitioned to webinars or virtual round tables, allowing professionals from all over the world to meet without having to leave their home. Large conferences are even offering virtual summits, an online component that offers a safe alternative to traveling. 

While some companies are still calling employees back into the office, others have transitioned to a remote-first model, where employees will always have the option to work from home before committing to returning to corporate life. 

So what’s a business owner to do in this frustrating in-between? Here are just a few ways you can continue to successfully run your operations while being mindful of this new influx of COVID-19 cases.

Stay nimble and be flexible

The best thing you can do for your business at a time like this is remain nimble. Have contingency plans ready for your meetings and events so that you’re able to change focus at the drop of the hat if needed. That way, if you do have to cancel your event for some reason, you’re able to pick back up with a brand new plan with very little downtime.

And remember – Your priorities would likely naturally shift in this direction anyway as we creep closer toward the holidays! There’s no harm in getting ready a bit early this year.

Pivot your goals

If you were previously planning an in-person event, it’s time to shift focus to creating a digital event and generating a solid online attendee list. If you were hoping to chat with an ad rep over coffee, consider using a marketing automation. There are ways to continue moving toward your business goals without having to sacrifice too much along the way. 

Whether your objective is generating event registrations or putting together a solid list of qualified leads to improve ROI, a tool like is a great weapon to have in your back pocket. Not only can our platform reach your audience across multiple verticals, but we’re able to tailor your ads and messaging to help you achieve your ultimate goal. 

Book a demo today to learn how versatile our platform is!

Remain optimistic 

This is the hardest thing to do, but keeping an open mind and staying positive about the future is not only the best thing you can do for your business, it’s also important for your mental health. While it’s understandably frustrating that we were almost back to “precedented times”, remember that we’ll get there eventually, no matter how windy or bumpy the road might be.

“We are all in the gutter, but some of us are looking at the stars.” – Oscar Wilde