Sales and Lead Generation

Artificial Intelligence

29 Dec Will 2018 Be the Year of AI?

It’s no secret that artificial intelligence (AI) has come along in leaps and bounds since Deep Blue first hit the headlines by beating chess champion Garry Kasparov back in 1997. In fact, you could argue that it’s only in recent years that hardware has advanced...

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22 Dec How Santa Uses Storytelling

We've already taken a look at how Santa Claus generates leads by providing a great offer and capturing data. Now we're going to take a look at how he harnesses the power of storytelling to capture the hearts and minds of consumers. Every good marketer knows...

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21 Dec How Santa Generates Leads

Well, ‘tis the season after all. And Santa is the key influencer at the global brand of Christmas, a huge part of the marketing hype that takes over every year and the spokesperson for the holiday season. If you’re a B2B company, it makes a...

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14 Dec Why Your Lead Gen Campaign Isn’t Working

When it comes to lead generation, there’s one question that’s more important than any other. That question is, “Where’s the value?” Sure, as marketers and business owners we like to think that we’re adding value to people with the products and services that we provide or...

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B2B Lead Generation

11 Dec Why Video Works Great for Lead Generation

They say that a picture tells a thousand words, and if that’s true then just imagine how powerful video can be. It typically displays at 60 frames (or pictures) per second, which theoretically makes a minute of video worth 3.6 million words if we’ve got...

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07 Dec Should You Try to Win Awards?

Everyone loves industry awards, right? They look great on your shelves and can encourage potential clients to put their trust in you, and they also show that you’re well respected within whichever industry you work in. A lot of marketing departments will even try to...

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Gary Vaynerchuk

05 Dec Don’t Waste Your Time with Thought-Leaders!

Let’s get this straight. We’re not saying that you should ignore thought-leaders completely. Far from it, in fact – they’re thought-leaders because they’ve walked the walk and demonstrated their expertise through their actions. They often have a lot of great advice to give and plenty...

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30 Nov Why Your Customers Know Best

It’s a commonly held belief that the customer is always right, but exactly how true is that saying? Well, if you ask us, it’s pretty damn true. The reason why is pretty simple. Thanks to the rise of the internet, people have an almost infinite amount...

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Lead Generation

28 Nov What to Do with Your Leads

Lead generation is all well and good, but we’d be the first to admit that what you do with your leads once you’ve gathered them is just as important as how you gather them in the first place. After all, not all leads are ready...

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