Sales and Lead Generation

28 Apr 7 Social Media Tips for B2B Marketers

There are so many new social media platforms that it can seem a bit confusing at times to make sense of just how to leverage them for maximum effect. Here’s a list of 7 social media tips for making the most of your B2B marketing...

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27 Apr How AI Will Change B2B Marketing By 2020

Artificial intelligence may seem like it’s still a far away off, but in many ways, it’s already here today. Facebook, for example, uses artificial intelligence (AI) for its facial recognition tools used to spot faces in photos, and Netflix uses AI to predict which movie...

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26 Apr 3 Quick B2B Email Marketing Hacks

For B2B marketers, email marketing really works. Time and time again, studies show that email marketing has a higher expected ROI than just about any other form of marketing. But there’s always room to improve your email marketing. Here are 4 quick hacks to help...

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21 Apr 3 Ways Data Can Boost Your B2B Marketing

The key to turbo-charging your B2B marketing is being able to use data effectively. This includes data about your customers, as well as data about their overall buyer's journey, from point of first contact to final conversion. Here are just three of the ways that...

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