Sales and Lead Generation

10 Mar 4 Email Tips For Better B2B Sales

The great thing about email as a marketing tool is how remarkably flexible it is. It can be used to generate B2B leads at the top end of the sales funnel, it can be used to push prospects through the sales funnel if they happen...

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10 Mar B2B Buzzword Alert: P2P Selling

In the race to win over new customers, B2B companies have a new tool in their B2B sales toolkit, and it’s called P2P (peer-to-peer) selling. In many ways, the growing popularity of this B2B selling technique is a reflection of the broader ways that the...

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28 Feb Why Personas Are The Key To More B2B Sales

It’s an old adage in the business world – “know your customer” – but you’d be surprised at how many B2B businesses really don’t know their customer. Of course, they know the job titles of people they sell to, and they know the names of...

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26 Feb Making Sense of AI for B2B Lead Generation

Get ready to hear a lot about artificial intelligence (AI) in the B2B world in 2017. The only problem is, when most people think about artificial intelligence, the first things that they typically think of are self-driving cars and intelligent robots. Or, if they’ve been...

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25 Feb The Social Media Lead Generation Machine

One of the most powerful lead generation machines that you have as a marketer is social media. If you think about the number of hours each day that the average person spends on Facebook, Twitter, LinkedIn and Instagram, you can immediately grasp the lead generation...

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