Sales and Lead Generation

01 Feb 5 Tips for Better Website Lead Generation

The goal of any B2B marketer should be converting as much daily website traffic as possible into leads. If done right, your main corporate website could become be a massive lead generation engine. That’s sometimes easier said than done, of course, but here are 5...

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29 Jan 3 Tips for Better Mobile Lead Generation

We’ve reached a tipping point now that more people use their mobile devices to access the web than their desktops or laptops, and yet many lead generation tactics still seem mired in the old desktop era. Take the example of whitepapers. OK, yes, whitepapers are...

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27 Jan B2B Buzzword Alert: Algorithmic Attribution

Every year, new buzzwords enter the B2B marketing lexicon and 2017 is no different. Inspired by new advances in machine learning and artificial intelligence, a new buzzword that’s making the rounds now is “algorithmic attribution.” So what exactly does that term mean? “Algorithmic attribution” is...

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21 Jan 5 Important B2B Mobile Marketing Trends

Mobile usage among B2B buyers continues to grow, and that has some very important implications for putting together a B2B marketing campaign. Here are five key trends that are shaping the world of B2B marketing: Trend 1: The seamless journey First and foremost, B2B buyers are expecting...

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