Sales and Lead Generation

20 Nov 3 Important B2B Marketing Trends You Need To Know

There are three important B2B marketing trends that, if properly harnessed by the sales and marketing team, can help to drive significant revenue growth at your company. Trend #1: Video leads to positive ROI Video has taken over the Internet. According to HubSpot, for example, video is...

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19 Nov The 4 Most Common Types of B2B Buyers

One of the most popular ways to create an effective B2B marketing campaign is to construct a series of buyer personas. Each persona represents a specific type of buyer, in terms of their needs, interests and behaviors. One easy way to think about these types of...

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18 Nov 3 Bold B2B Marketing Predictions For 2017

With just over a month to go before the New Year, business authors, analysts and executives have been busy churning out their predictions for 2017. If you’re confused by the growing array of technologies, platforms and channels that now comprise the marketing technology stack, these...

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13 Nov How to Get B2B Marketing and Sales to Work Together

Most people outside of an organization think of sales and marketing as being one and the same thing. But people inside the organization know better: sales and marketing are completely different departments, and typically have a hard time working together. The marketing team often accuses...

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13 Nov 9 Amazing Stats About Social Selling for B2B Sales

The buzz around “social selling” for B2B sales has been building throughout the year, and now even Harvard Business Review has just embraced the concept. Two marketing professors – Laurence Minsky and Keith A. Quesenberry – make the case that social selling is the future...

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11 Nov The Art of Creating a B2B Buyer Persona

One of the best ways to understand your core audience is to go about creating a buyer persona, which is really a shorthand way of understanding the needs, pain points, behaviors and preferences of your customers. With just a few buyer personas, you can vastly...

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05 Nov B2B Buzzword: Psychographic Behavioral Analytics

Customer personas and customer profiles are nothing new to the world of B2B marketing, but new innovations in artificial intelligence and natural language processing are now making it possible to combine an entirely new element to these profiles: psychographic behavioral analytics. CaliberMind, recently named one of...

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