Sales and Lead Generation

05 Nov The One B2B Sales Trick You Need To Know

In the world of B2B sales, sellers are taught to focus on the inevitable “moment of truth” -- that moment in any sales call or presentation when the potential buyer raises objections, asks questions or begins to show reservations about just exactly what you are...

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04 Nov How Real-Time Data is Changing B2B Sales

Here’s a quick way to boost B2B sales by more than 43 percent: embrace the world of real-time big data. That's right - according to a new report by Forrester, companies using technology that links to CRM software in real-time closed 43 percent more deals...

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30 Oct B2B Sales Buzzword: Social Selling

While “social selling” is a new buzzword within the marketing industry, there's not a lot of agreement about what exactly it means for B2B sales. Just about the only thing that people agree on is that it’s a way for people doing the selling to...

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29 Oct The Art of the Cold Email

For B2B marketers, email marketing remains among the most popular and effective forms of marketing. But to really boost the ROI of your email marketing campaign, you have to master the art of the cold email. What are you going to say to a prospect...

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