Sales and Lead Generation

08 Apr Using Quora for Personal Branding

Personal branding is all the rage these days, and there’s a reason for that. The availability of technologies like blogging and social networking sites means that any one of us can be an expert in our industry, and many managers are starting to realise that...

Read More

31 Mar What You Can Learn from Successful Revolutions

Srdja Popovic is the founder of Serbian student movement Otpor!, which helped to topple the regime of former president Slobodan Milošević. He’s also the author of Blueprint for Revolution, in which he shares the process that they followed to accomplish it. Now, it might not...

Read More

24 Mar How Creativity Gets Your Voice Heard

In today’s fast-paced world, it’s more difficult than ever to get your voice heard. There’s so much clutter out there, and brands are competing with people’s friends and family when they ask consumers to give them their attention on blogs and social networking sites. And...

Read More
Quora

20 Mar Why You Should Use Quora to Promote Your Brand

Ever since the demise of LinkedIn’s Answers feature, Quora has been the undisputed king of question and answer sites, especially for professionals who are trying to establish their authority in their chosen feed. Part of the reason for this is that it allows people to establish...

Read More

10 Mar Marketing Lessons from Harry Houdini

Harry Houdini was a genius, a living legend who was infamous in his own lifetime and whose name is still known around the world. Part of the reason for that is that he did such a good job of promoting himself and establishing a legacy,...

Read More

04 Mar Should You Run Advertisements On YouTube?

It seems like YouTube comes under fire every other day for hosting some sort of content that shouldn’t be on there, whether we’re talking about the infamous Logan Paul suicide forest video or whether we’re talking about the “Momo” videos that have recently swept the...

Read More

25 Feb How to Deal with a Backlash

Companies don’t always get it right. In fact, it seems as though every other day we hear a new story about an employee gone rogue or a bad customer experience that went viral. In this day and age, a single tweet by a member of...

Read More

18 Feb Why Dating Apps and Marketing Are Similar

Marketing and dating have a surprising amount in common. For a start, they’ve both been changed by technology, which is why marketers are using CRMs and interacting with people on Snapchat and Instagram and why today’s singles typically turn to dating apps. People turn to dating...

Read More