Sales and Lead Generation

23 Sep 7 Amazing Email Statistics for B2B Marketers

Email typically forms the cornerstone of how companies keep in touch with prospects, customers and clients on a regular basis. By now, sending out those emails at regular intervals may seem like a mechanical process that runs like clockwork, but there’s always room for improvement....

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22 Sep The Power of Storytelling for B2B Marketing

The goal of any successful B2B marketing campaign is not just to attract the attention of potential customers, but also to engage them in conversations around your product or service. And one powerful way of entering into these conversations is through storytelling. Storytelling in this B2B...

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17 Sep 5 great B2B social media marketing ideas

As a B2B marketer, one approach to getting the maximum lift for your social media marketing campaign is to find ways to integrate social media with your corporate website. At one time, your social media sites and corporate website might have co-existed peacefully, but now...

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15 Sep Making Mobile Part of the B2B Buyer’s Journey

The good news about B2B mobile marketing is that more CMOs than ever before are allocating resources to mobile marketing. According to one recent survey of global product and supply companies, 65 percent said their now company offered a mobile optimized website and the same...

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