Sales and Lead Generation

31 Jul What exactly makes a hot B2B lead “hot”?

In the B2B marketing world, everyone is chasing the “hot lead.” But have you ever considered what goes into making a hot lead “hot”? As a general rule of thumb, a “hot lead” is a potential customer with a real need, with the financial resources and...

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31 Jul The 4 Best Kinds of B2B Drip Campaigns

The basic idea of the “drip” email marketing campaign is deceptively simple – you simply set up an automated email that goes out to prospects at certain times of the quarter. After you set up the system, it basically runs itself. Wait a long enough...

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