Sales and Lead Generation

27 Jun How to Use Instagram as a B2B Marketing Tool

If you’re a B2B marketer, it’s time to consider how to add Instagram to your marketing toolbox. Yes, Instagram is still known for its celebrity photos, selfies, food photos and cat photos, but it’s hard to deny how deeply the photo-sharing social network has embedded...

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24 Jun The Best Email Newsletter Tips for B2B Marketers

Even in 2016, email marketing is the lifeblood of any B2B marketing initiative. And the centerpiece of any email marketing initiative is the newsletter. Some companies may send them out once a week, others once a month, but it’s this regular communication between a company...

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20 Jun The best lead generation tips for startups

Lead generation is very different for startups than it is for established companies. First and most importantly, startups simply don’t have the name recognition and visibility of established companies, so they have to work so much harder just to get people to consider them. Secondly,...

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23 May Why B2B Salespeople Fail

According to some of the most attention grabbing Tweets of this year, one of the biggest frustrations experienced by B2B salespeople is their inability to close a deal. The fact is that so many B2B salespeople fail because of what they are doing. They are...

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