Sales and Lead Generation


26 Nov The Best Thanksgiving Marketing Campaigns

Thanksgiving is a time for friends and family, but it’s also a time for Black Friday deals and innovative marketing campaigns. In fact, if you’ve spent any time online over the last week or so, the chances are that you’ve seen Thanksgiving marketing campaigns all...

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User-Generated Content

19 Nov Why User-Generated Content is Invaluable

User-generated content has been a big deal for a while now, with brands from multiple different industries embracing it as part of their marketing strategy. It’s successful because it taps into the concept of social proof, which is essentially the idea that we trust what...

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05 Nov The Problem with Seasonal Marketing

Now that October has given way to November, it’s time for that inevitable onslaught of seasonal marketing around Thanksgiving and Christmas. Brands love to get involved in seasonal marketing throughout the year because it gives them something a little bit different to work with. A...

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Charity Marketing

29 Oct How to Work with Charities without a Backlash

Working with charities can be a great way to raise your company’s profile and to foster both traffic and engagement, but it can also go horribly wrong if you don’t know what you’re doing. That’s because consumers can smell insincerity from a mile away, and...

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08 Oct Knowing When to Stick and When to Quit

Sales and marketing can be a time consuming process, especially for B2B companies with lengthy onboarding processes and high-value products and services. The problem with that is that it can lead to your employees investing huge amounts of time on dead ends, dialling up prospects...

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03 Oct Creative Partnerships Made Easy

As marketers, salespeople, entrepreneurs and businessmen, we all have to form creative partnerships if we want to develop our businesses. No matter how good we are at what we do, there’s always a point at which we need some help from a specialist. That applies...

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