Buying Leads for Your Software Company

Buying Leads for Your Software Company

If you have a software start-up, you’ve probably thought about buying leads for your business. 

It sounds like the perfect opportunity – getting a list of qualified, warm leads to fill up your sales funnel to start making sales that much quicker. 

But is it too good to be true? 

With many poor quality sales lead providers on the market, buying leads for your business can quickly become a waste of time and money. 

In this post, we’ll show you how to go about buying BB leads for your software company and the best providers to research. 

Before you start buying leads, you need a good understanding of the buyer journey so you can pitch to your new leads much more strategically. Find out about the awareness stage of the buyer journey here

Why Buy Leads?

Why Buy Leads?

Buying qualified leads is a quick way to get more opportunities for your sales team. Although it often gets a bad rep from low-quality sellers, there are some key benefits if you find a quality database. 

Get your first customers faster

If you’re a new software company, those first customers are crucial. They’re the ones who will give you reviews and get your company to profit. 

Having a ready-made list of leads, in the beginning, means you’ll find those initial customers without generating leads yourself, so you can begin making a profit faster. 

It’s cost-effective

For a quality database of leads, you’ll pay top dollar. But when you factor in the time and effort it takes to build your own database and generate leads yourself, it can be a cost-effective way to get leads quickly. 

If your sales team needs to close a lot of leads or you want a large audience for a new launch, having a ready-made database can help you see an ROI more quickly. 

Allows you to focus on your business

Whether you’re a new start-up or an established software company, lead generation takes up a considerable amount of time. 

Buying a sales lead database allows you to focus less on lead generation and more on delivering a better product or service. 

Skip the research phase

Cold calling and cold emailing can mean you’re starting at the very beginning of the marketing process. Whereas a quality lead database gives you a jump start. 

Depending on the quality, you’ll save time researching leads and building that initial list of potential leads. 

However, you will still likely be an unknown to the business, so it’s important to craft a great outreach strategy for your new list of leads. 

Keep your sales pipeline full

Having a large database means more chances of closing sales. Although you should always look for quality leads over quantity, having hundreds of industry-specific leads means you always have a full sales funnel and opportunities to book more meetings. 

What to do Before Buying Software Leads

What to do Before Buying Software Leads

There are tons of lead providers out there, so it’s important to do your research before you invest. 

Not all software companies will benefit from buying a lead list. But if you’re in any of the following situations, it could work for you:

  • You have an empty pipeline.
  • Your small business needs to grow quickly for investment purposes. 
  • You’re launching a new campaign you need a large audience for.

If you’re thinking about buying software leads, here is what you should do before committing. 

Research your options

Pricing structures of lead providers vary, so it’s important to research different options to find the best fit for your software company. 

Some providers have a token model that gives a little more flexibility over your purchases, others have set packages that can be more transparent. 

It’s also important to know what you’re getting with each provider. The number of leads, quality of leads, and additional services will all vary. 

Quality over quantity

It can be tempting to go for the largest database for the cheapest price. But a huge list of unqualified leads is a waste of money. 

Instead, focus on the quality of the leads being offered. Quality varies significantly between providers, so check out the independent reviews to see what the quality is like. Previous buyers will let you know if a company is worth your time. 


Exclusive leads cost a premium, but it means you’re the only company that has bought that lead. Non-exclusive leads cost around half the price, but they can be sold five times. 

A lead that is in the database of four of your competitors is going to be significantly harder to close, so it’s worth considering if you want to invest in exclusive leads. 

Use lead filters

Lead filters will let you know in advance the types of leads you’ll get. You should be able to filter by industry, demographics, location, and more. 

You should already have an ideal buyer persona for your software company, and this will help you filter down leads before investing. 

Find an authentic provider

There are hundreds of scam companies out there that claim to provide leads. Without actually purchasing the list, you’ll never be totally certain you’ve got a quality database. 

Scam providers will resell the same lists over and over, and the list will be full of dead emails or irrelevant contact information. 

Doing prior research into the company and the previous reviews will help you avoid getting a useless list. 

Know your cold outreach strategy

There is no point in having a new list of leads if you don’t have a cold outreach strategy in place. 

Before buying leads, spend some time automating your outreach strategy so you’ll be able to plug in your new business lead database and see results almost immediately. 

With, you’ll be able to take advantage of the top 3% high-performing email sequences from over 12,000 campaigns – all totally automated. 

We’ll help you get your first meetings from your new lead database almost immediately. 

Where Can You Buy Software Leads?

We’ve rounded up some of the most popular business lead providers to help with your research when you’re ready to buy leads for your company.


OneMoreLead for buying software leads

OneMoreLead has a database of over 55 million B2B prospects and a good filtering system so you can narrow down your search. 

The dashboard they offer is clear and intuitive and you can track the progress of the leads you buy. 

For Startups, OneMoreLead costs $199 per month, which gives you credits for 750 leads. 


Uplead for buying software leads

UpLead lets you filter using over 50 data points and claims to have 95% data accuracy, which is impressive. Plus, with over 85 million B2B prospects in their database, they are larger than OneMoreLead. 

For a start-up account, it’s $149 a month, and this gives you 400 credits. 


Salesfully for buying software leads

Salesfully focuses on both B2C and B2B, so although it has a massive database of 140 million, only 14 million are B2B specific. 

But the good thing about Salesfully is the low cost. For just $29 a month, you get unlimited access to leads with a 30-day money-back guarantee if you’re unimpressed with the quality. 

Want Free Leads?

There are some great options for lead gen databases out there, as long as you take the time to research the provider and figure out your lead generation goals. 

If you’re not ready to invest in a database quite yet, you can actually get free leads with free email finder tool

With our free email finder tool, you can scrape all the available emails from any company with just one search. Give it a try today for quality, targeted leads for your funnel.