So you, like many business owners, want to grow your company. Whether that means increasing incoming leads or expanding brand awareness, you have to have a solid strategy in place to get the job done.
Here are just a few easy ways to generate new buzz and expand your ROI.
Conduct market and industry research
A little research goes a long way. Sharpen your knowledge of your industry and your ideal customer by taking the time to know everything you can. With the internet at your fingertips, there isn’t an excuse anymore to not know very basic, key details of your sector.
Allowing yourself time to research your business will also give you a better understanding of how to position your company among your peers. Figure out what your enterprise has that they don’t. Leverage the information you find to help position your company as an expert and perform a SWOT analysis to assess any threats or upcoming opportunities.
Invest in customer acquisition
Business owners are always looking for new ways to generate new customers. Investing in solid customer acquisition tactics, like automated marketing, can help put a company on the right track to increased revenue.
The right lead generation strategy opens doors to productive conversations with your ideal customers. It can also help feed your sales funnel with MQLs and SQLs that are ready to make a deal, freeing up time for your team to take on more pertinent tasks.
Moving to remote work
Just about everyone is working remotely right now due to the COVID-19 pandemic. And with new, even more contagious strains appearing around the world, the work from home life doesn’t seem to be going away anytime soon.
Allowing your employees to work from home gives both them and you more flexibility in getting the job done, which can lead to increased productivity. Boost your overall performance by giving your employees the liberty to work from their home office rather than an office building!
Evaluate company communication
How is internal communication at your company? Are there inefficiencies somewhere?
At bant.io, our COO surveyed our team anonymously about the quality of communication between departments to ensure that any gaps in messaging between departments can be addressed quickly.
This is incredibly important for marketing teams and sales teams, as well as for internal communication between sales people. If your company can’t communicate well, then there will likely be issues with productivity and, in turn, revenue.
Lastly, quality communication can also boost your team’s morale. Make sure everyone is talking and watch their spirits and work ethic soar!
Automate processes where possible
We love automation (obviously). It’s a sure-fire way to boost almost every aspect of your business, and with automated processes becoming more commonplace, it can make day-to-day operations so much more efficient.
Email marketing, for example. Not only can your email outreach be automated through a service like bant.io, but once you have a list of qualified leads, you can automated their interaction on a touch-by-touch basis with social media ads, an email marketing campaign and even PPC ads.
Besides saving time, automating where you can will also help your business gain some stability. With the little tasks out of the way, you’ll be able to focus more on what’s important.
Keep an eye on competitors
There are many reasons why you’d want to know what your competitors are up to. First, you can watch them make mistakes and learn from them instead of making them yourself. If one of their marketing tactics or campaigns totally bombs, you can reap the benefits! Watching what the rest of the companies in your industry are up to will help you identify opportunities based on their strategies, successes and failures.
It’s smart to perform an annual competitive analysis and look at their overall presence and products. Are your competitors rolling out new services? Has their social media been ramped up? Where do they rank on Google? Is their website the same? Set yourself an annual reminder to check in with their pages online. It could give you even more ideas for growth!
Remember, while thinking about company growth is a huge part of being a business owner, effective growth is more than just selling your product or services. Approach growth with a holistic mindset, making sure that every facet of your business is prepped and ready, before you turn on the hot lead faucet!