Sefogo is a business consultancy service that specialises in helping business owners, partners and CEO's grow their sales quickly and efficiently. It does this through a variety of methods, including by providing training and consultancy for businesses of all shapes and sizes. This means that the company has also seen the value of lead-generation first-hand, both for itself and for its clients.
When they approached Bant.io, the company asked us for help reaching out to potential clients in the United States. We responded by working closely with Sefogo to develop a range of bespoke messaging that was specifically designed with their target audience in mind. This included focussing on the years of expertise of revenue growth expert Rob Canyon.
Attaching a human name and face to the campaign helped it to become a big success, reaching 3,691 potential clients via two email sequences and seven A/B tests. We achieved a 24% open rate, 20% response rate and 52 hot leads for Sefogo and their sales team to follow up with, empowered by 7,723 impressions and 80 clicks. Another successful campaign!
ProblemSefogo approached Bant.io because they were looking for a reliable source of leads and potential clients from the United States.
- 3961 prospective clients reached
- 2 email sequences developed
- 7 A/B tests performed
- 24% Open Rate
- 20% Response Rate
- 10% Conversions to Opportunities
- 52 Hot Leads