Accountant In A Box Case Study

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Accountant In A Box is a certified public accountant (CPA) which specialises in offering accountancy and bookkeeping services to tech and services startups. They make it their mission to handle all the financial needs of a business, freeing up time so that their clients have more time to focus on what they do well.

The company approached Bant.io to ask for help expanding their presence in the United States, especially amongst the tech and service-based sector. We worked closely with them to develop the messaging so that prospects would understand the value of the company’s industry-leading software, custom dashboards and CPA oversight.

The result was a bespoke strategy which was designed to target IT and computer software companies in the US region, with plenty of room to expand the campaigns to cover other service-based industries. The result was a total of 81 hot leads from over 5,000 prospects in the initial campaign with plenty of room for growth.


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"We’re very happy with the work that Bant.io has done for us and we’re confident that they’ll continue to do a great job in the future. While the results so far have been promising, this is only the beginning of what we hope will be a long-term lead generation partnership. Now the only thing we need to worry about is servicing our new clients!"

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Tony Tropeano - Owner

Client: Accountant In A Box

Problem:
Accountant In A Box needed help reaching out to US-based startups with its accountancy services.

Solution:
5732 prospective clients reached;
3 email sequences developed;
6 A/B tests performed.

Campaign Results:
36% Open rate;
29% Response rate;
24% Conversions to Opportunities;
81 Hot Leads.