Adzooma Case Study

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Adzooma is an all-in-one platform that helps businesses to track, analyze, optimise and increase the profitability of their digital marketing campaigns. Backed by Fred Done (the founder of Betfred), the company has also partnered with Google to carry out digital marketing campaigns for companies of all shapes and sizes.

Although Adzooma has over 10 years’ experience of online advertising, their big bang moment came in 2015 when the software they’d been working on to fuel their own business became a product in its own right. Since then, they've continued to scale their business and to expand their team while helping their clients to easily setup Google and Yahoo advertisement campaigns.

They approached Bant.io to ask for help reaching out to potential prospects from across the United Kingdom, and we responded by developing a bespoke campaign with messaging tailored to different regions and business types. Thanks to this targeted, strategic approach, we were able to generate 48 hot leads from an initial pool of over 4,600 prospects.


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"As online advertisers ourselves, we’re well aware of the importance of effective strategy and tracking key metrics throughout the life of a campaign. That’s why we were so impressed with the work that Bant.io did. We were able to track the success of the campaign from start to finish, and we were very pleased with the results so far. We hope to work together on other similar campaigns in the future."

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David Sharpe - Founder

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Client: Adzooma

Problem:
Adzooma wanted to grow its brand awareness and to reach out to more potential customers from the UK.

Solution:
4655 prospective clients reached;
2 email sequences developed;
3 A/B tests performed.

Campaign Results:
30% Open rate;
28% Response rate;
14% Conversions to Opportunities;
55 Hot Leads.