Almiranta Case Study

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Amiranta’s Capexplan is an enterprise-level capital expenditure management software tool which is designed to help you to plan, authorise and track your capital. Fully scalable, it allows companies of all shapes and sizes to allocate capital, create requests and submit them for approval. It allows its customers to track where their money is going and why.

Almiranta asked for help reaching out to potential customers in a range of different markets, spanning North America, Europe and the Asia Pacific region. We were able to use these instructions to define specific target audiences to reach out to, which we did via three email sequences supported by seven A/B tests.

The campaign was a success, allowing us to reach 4,570 potential clients and to achieve a 34% response rate, generating 51 hot leads in the process. These leads were spread out around the different target markets and have gone on to generate interest at a high rate, making it a profitable campaign.


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"Bant.io did a great job of generating leads for our company, and we’re particularly impressed by how much each of the leads already knows about our business and what it is that we do. There isn’t even all that much for our sales team to do!"

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Marc Lacombe - Board Member

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Client: Almiranta

Problem:
Almiranta reached out to Bant.io to ask for help attracting more customers from Canada, the United States, Europe, Singapore, Australia and New Zealand.

Solution:
4570 prospective clients reached;
3 email sequences developed;
7 A/B tests performed.

Campaign Results:
20% Open rate;
34% Response rate;
16% Conversions to Opportunities;
51 Hot Leads.