Animation Explainer Videos Case Study

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Animation Explainer Videos is a great example of a company that does exactly what it sounds like. Perhaps that’s not surprising for a company that makes it its business to explain things as simply and as easily as possible. They specialise in using animated explainer videos to amplify their clients’ messaging in a way that grabs their audience’s attention.

This also meant that they approach business in a similar way to what we do here at Bant.io. By working closely with Animation Explainer Videos, we were able to develop bespoke email messaging that communicated the benefits of working with the company without overwhelming people with information.

Our combined expertise worked together in this case to create the perfect, easy-to-digest messaging to educate our target audience on how animated videos could help to grow their business. The campaign was a big success, reaching nearly 3,900 potential clients via two email sequences and four A/B tests. With a 22% open rate and a 27% response rate, the campaign ultimately resulted in a total of 40 red hot leads.


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"We’re very happy with the work that Bant.io carried out on our behalf and we’ve been consistently impressed by the quality of the leads and how ready they were to work with us. With the combination of the services that we offer and the messaging that Bant.io developed, our product sells itself!"

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Ryan Martin - CEO

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Client: Animation Explainer Videos

Problem:
Animation Explainer Videos approached Bant.io to ask for help expanding throughout Europe, Canada and the United States.

Solution:
3874 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
22% Open rate;
27% Response rate;
17% Conversions to Opportunities;
40 Hot Leads.