Arista Group Consulting Case Study


Based in Michigan, USA, Arista Group Consulting provides IT services, consultancy and process automation. Established in 2014, they’ve continued to grow year on year while servicing customers from all over the globe including those in heavy industry, food and beverages, automotive and pharmaceuticals. They also have global development centres in Hyderabad and Mumbai.

When they approached, they explained that they were trying to enhance their marketing efforts by bringing in new leads from the United States and Canada. We responded by developing specific messaging for a range of the different industries that the company targets, generating a 27% open rate and a 34% response rate.

The campaign received a 9% conversions to opportunities rate and a total of 20 hot leads. This was enhanced by a retargeting campaign, which picked up 17,604 impressions and 82 clicks, as well as a LinkedIn campaign that resulted in a further two hot leads.


"As an innovative brand in an up-and-coming market, we knew that it was important for us to find a partner/supplier that could understand the market and how we fit into it. achieved that and more, giving our marketing team the booster shot that they needed. Now lead generation is no longer a problem and we can focus on fulfilling orders."


Mayank Pundir - Managing Partner


Client: Arista Group Consulting

Arista Group Consulting approached because they were looking for a scalable solution to lead generation.

2873 prospective clients reached;
2 email sequences developed;
6 A/B tests performed.

Campaign Results:
22% Open rate;
34% Response rate;
9% Conversions to Opportunities;
20 Hot Leads.