Big Kitty Labs Case Study

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Based in Columbus, Ohio, Big Kitty Labs is a software developer with a difference. Their unique team of developers, designers and strategists specialise in working with the startup and investment communities. The company has worked on nearly 100 products and covers everything from ideation and innovation to product definition, rapid prototyping and investor communications.

Big Kitty Labs approached Bant.io because they wanted to continue to grow their company in the US, the UK and Canada. It didn’t take us long to realize that they already knew exactly what kind of prospects they wanted to meet, so it fell to us to create a bespoke lead generation campaign, targeting startups and investors.

The campaign reached over 3,000 prospective clients with three email sequences and five A/B tests carried out as part of our drive to further refine the results. It resulted in 24 hot leads, each of which has expressed high levels of interest in Big Kitty Labs and their software.


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"Thank you, Bant.io! We’re very impressed with the quality of the leads that we received and we’re already starting to see results. We offer a high value service and so just one successful sale can have a huge impact on our bottom line. Plus, we’ve also started to see referrals coming in from the people we reached with the campaign!"

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Tushar Kulkarni - Co-Founder

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Client: Big Kitty Labs

Problem:
Big Kitty Labs needed help expanding their presence in the United Kingdom, the United States and Canada.

Solution:
3038 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.

Campaign Results:
25% Open rate;
18% Response rate;
19% Conversions to Opportunities;
24 Hot Leads.