Bison Case Study

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Bison is a specialist production house that focusses on developing online advertisements, specifically by developing creative assets. Despite being a small company, Bison is able to punch well above its weight, working on animation and development for brands as diverse as Bing, Netflix, Starbucks and AT&T.

Bison is no stranger to the field of marketing, but it also knows what it’s good at. When they work with their clients, they focus on the creative itself and let the clients run the advertisements. When it came to lead generation, they wanted something similar. That’s where Bant.io comes in. We acted as an extension of their company that was dedicated exclusively to lead generation so that they didn’t have to worry about it.

The campaigns that we developed were a huge success, reaching just under 7,000 potential clients through two email sequences. Those email campaigns were supported by five A/B tests and generated 42 hot leads for the company to follow up with. There was also a retargeting campaign that generated a further 29,314 impressions, 165 clicks, and three conversions.


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"We’re happy with the work that Bant.io carried out on our behalf. We know what marketing done well should look like, and Bant.io delivered that and then some. The leads were much better quality than we could have hoped for, too."

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Brent Westberg - Director

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Client: Bison

Problem:
Bison asked Bant.io for help increasing its clientele by reaching out to marketing agencies from across the US.

Solution:
6826 prospective clients reached;
2 email sequences developed;
5 A/B tests performed.

Campaign Results:
17% Open rate;
27% Response rate;
13% Conversions to Opportunities;
42 Hot Leads.