Career Cheetah Case Study

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Career Cheetah is a coaching company which specialises in helping international students and young professionals who are seeking employment in the United Kingdom. They help people to navigate the complex tasks of applying for visas, securing and performing well at interviews and every other aspect of the job application process.

When they approached Bant.io, they asked for help reaching out to prospects in Europe, Australia and the United States. We responded by developing a targeted campaign using two different email sequences which ultimately helped us to reach over 1,800 potential customers with a range of messaging.

The results of the campaign speak for themselves, with a 30% open rate and a 40% response rate. Through a combination of targeted messaging and the six A/B tests that we carried out during the pilot project, we were able to generate 45 hot leads and to give Career Cheetah’s business the boost it needed.


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"We’re super impressed with the work that Bant.io did and we’re not surprised that the campaign was such a success. The leads that they provided us were of a high quality, and they were closer to being paid customers than any source of leads we’ve ever come across. We can’t wait to help the leads we have to go on to find their dream job in the UK!"

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Victoria Tattum - CEO

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Client: Career Cheetah

Problem:
Career Cheetah wanted to expand their presence throughout Europe, Australia and the United States.

Solution:
1831 prospective clients reached;
2 email sequences developed;
6 A/B tests performed.

Campaign Results:
30% Open rate;
40% Response rate;
21% Conversions to Opportunities;
45 Hot Leads.