C-DESIGN Case Study

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Paris-based C-DESIGN has specialised in creating software for the textile and fashion industry for the last twenty years. With a rich history of creativity and innovation, C-DESIGN aims to provide effective technologies, tools and solutions for everyone involved in the industry.

C-DESIGN approached Bant.io to ask for help introducing their unique PLM tool to the fashion industry in the US, Canada, the UK and Europe. We responded by developing a bespoke strategy that further segmented regions into individual markets such as Spain, Norway and Sweden.

The approach was a success, generating 58 hot leads and over 37,600 impressions and clicks from the retargeting campaign and ultimately bringing in a number of new customers and new prospects. C-DESIGN has immediately started to see the benefits of the campaign in terms of a direct impact on their bottom line.


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"We’re very happy that we found Bant.io and decided to give them a chance. The results of their work took us by surprise and showed just how powerful lead generation campaigns can really be. I’m looking forward to seeing what’s next!"

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Patrick Abbou - CEO

Client: C-DESIGN

Problem:
C-DESIGN wanted to raise awareness of its unique PLM tool amongst the fashion industry by targeting markets like the US, Canada, the UK and Europe.

Solution:
4411 prospective clients reached;
4 email sequences developed;
7 A/B tests performed.

Campaign Results:
43% Open rate;
25% Response rate;
12% Conversions to Opportunities;
58 Hot Leads.