ChecXchange Case Study

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Money Transfer Systems Inc. specialises in electronic check re-presentment and recovery services, including through their free checXchange service. In recent years, they’ve expanded to every region of the continental United States, dedicating themselves to offering the best products and services in the industry at the lowest possible rates, without sacrificing quality.

They approached Bant.io to ask for help introducing their service to small businesses in the United States. We responded by working with them to develop their messaging and by focussing on their ability to offer clients flexible, secure, fast and affordable options for accepting payment. The goal was to show prospects how checXchange can boost their business.

The campaign that we carried out included three different email sequences and four A/B tests, reaching 1,279 prospective clients and achieving an impressive 34% response rate. The campaign resulted in a total of 62 hot leads, and many of them have already tried checXchange or expressed interest in Money Transfer Systems’ services.


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"Great job! We weren’t too sure what to expect when we first started working with Bant.io, but we were pleasantly surprised by the results. In fact, they exceeded our expectations and then some, and now our biggest challenge is how we’re going to follow up with all of the leads. We might even need to grow our team to cater to the upswing in demand."

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Craig Metz - Chief Operating Officer

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Client: ChecXchange

Problem:
checXchange asked Bant.io for help reaching out to small business in the United States.

Solution:
1279 prospective clients reached;
3 email sequences developed;
4 A/B tests performed.

Campaign Results:
31% Open rate;
34% Response rate;
8% Conversions to Opportunities;
62 Hot Leads.