Cirexx Case Study


When Cirexx reached out to to ask for help with lead generation, we analyzed the requirements and we immediately knew that there’d be a good fit. They already understood the basics of what we do and were ready to jump right in and to launch a super targeted lead generation campaign.

They also knew why they wanted to work with lead generation specialists in the first place. They wanted to free up their time so that they could better focus on sales – and ultimately on converting those leads that we created into paying customers.

We worked with them to narrow down their messaging and target audience, initially reaching over 3,000 prospects in the US and generating 72 hot leads. The performance of the initial campaign was also augmented by highly customized email sequences, A/B tests and the retargeting campaign which has generated over 78 conversions.


"We’re very happy with the performance of our marketing campaigns and with the results that we received from working with Our goal was to free up our time by finding a partner we could trust to carry out our lead generation, and have proved to be that partner. We look forward to seeing what the future brings."


Sam Biddle - Market Strategy & Development

Client: Cirexx

Cirexx approached because they wanted to outsource their lead generation process.

3067 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
22% Open rate;
57% Response rate;
19% Conversions to Opportunities;
72 Hot Leads.