Cirrus LED Grow Lights Case Study

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Cirrus Systems, Inc. is a manufacturer of patented outdoor LED displays and horticultural lighting systems. Headquartered in Saco, Maine, they also develop software packages that support the hardware and enable them to deliver a full software and hardware solution.

They realised that Bant.io was the perfect company to work with Cirrus Systems, Inc. because we understand how important it is to adapt messaging for each potential customer. This is more important than ever with Cirrus because their horticultural grow lights and their innovative LED displays for marketing teams have drastically different audiences.

For this campaign, we focused on promoting the Cirrus LED Grow Lights, which use industry-leading technology to help cultivators to reach their full indoor growing potential. The campaign was a huge success, resulting in over 60 hot leads from 733 prospects in the initial run alone.


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"The team at Bant.io are super professional and we’re very happy with the service that they provided. They invested time up front to get to know us before we ran the campaign and we think it made a big difference to the results we received. We will definitely keep working with them."

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Dylan Collins - Vice President

Client: Cirrus LED Grow Lights

Problem:
Cirrus Systems, Inc. approached Bant.io to ask for help connecting with US and Canada based cultivators who might be interested in their innovative LED grow lights.

Solution:
1350 prospective clients reached;
3 email sequences developed;
4 A/B tests performed.

Campaign Results:
48% Open rate;
54% Response rate;
14% Conversions to Opportunities;
63 Hot Leads.