Codarity specialises in providing digital marketing services for ambitious startups and other growing businesses across a range of different industries. They founded their company on their desire to help ethical and social enterprises to succeed and they’re able to disrupt the misleading advertisements and jargon-fuelled gurus who have traditionally made up the majority of the marketing industry.
We quickly realised that Codarity is a company with a difference, and we also understood that they didn’t want to work with just anyone. As a result, we factored that into our strategy and our messaging to make sure that we were only gathering leads which met two criteria: they were making a positive difference in the world and they had a need for Codarity’s services.
This approach was a big success, allowing us to reach a tightly-defined audience of 3,741 potential clients with three email sequences. These were supported by three A/B tests to enhance their performance, allowing us to achieve an open rate of 41% and a 43% response rate. The pilot campaign generated 41 hot leads for the company.
"We weren’t too sure what to expect from Bant.io, but we were pleasantly surprised by their ability to understand our business and to identify potential clients who were a good fit for us. That’s also made it much, much easier for us to sell ourselves and to show the leads how we can help them. Great stuff!"
Dan Charles - Founder
Codarity asked Bant.io for help generating leads and enhancing their presence on the UK market.
3741 prospective clients reached;
3 email sequences developed;
3 A/B tests performed.
41% Open rate;
43% Response rate;
6% Conversions to Opportunities;
41 Hot Leads.