Codarity Case Study

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Codarity specialises in providing digital marketing services for ambitious startups and other growing businesses across a range of different industries. They founded their company on their desire to help ethical and social enterprises to succeed and they’re able to disrupt the misleading advertisements and jargon-fuelled gurus who have traditionally made up the majority of the marketing industry.

We quickly realised that Codarity is a company with a difference, and we also understood that they didn’t want to work with just anyone. As a result, we factored that into our strategy and our messaging to make sure that we were only gathering leads which met two criteria: they were making a positive difference in the world and they had a need for Codarity’s services.

This approach was a big success, allowing us to reach a tightly-defined audience of 3,741 potential clients with three email sequences. These were supported by three A/B tests to enhance their performance, allowing us to achieve an open rate of 41% and a 43% response rate. The pilot campaign generated 41 hot leads for the company.


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"We weren’t too sure what to expect from Bant.io, but we were pleasantly surprised by their ability to understand our business and to identify potential clients who were a good fit for us. That’s also made it much, much easier for us to sell ourselves and to show the leads how we can help them. Great stuff!"

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Dan Charles - Founder

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Client: Codarity

Problem:
Codarity asked Bant.io for help generating leads and enhancing their presence on the UK market.

Solution:
3741 prospective clients reached;
3 email sequences developed;
3 A/B tests performed.

Campaign Results:
41% Open rate;
43% Response rate;
6% Conversions to Opportunities;
41 Hot Leads.