ComplianceQuest is a cloud-based Enterprise Quality Management Software (EQMS). Built using Salesforce.com, it aims to empower enterprises to manage quality throughout their supply chains while maintaining full compliance with regulations across industries like consumer packaged goods, general manufacturing, life sciences and oil and gas.
Specifically designed with ease of use in mind, ComplianceQuest adds value to its users as soon as they start to use it. We aimed to do the same by delivering leads from the start of the campaign as soon as we narrowed down the messaging, ultimately reaching over 4,300 potential clients with three email sequences and five A/B tests.
The pilot campaign was a big success, achieving a 26% open rate and ultimately generating 31 hot leads. The retargeting campaign generated a further 265,000 impressions, along with 453 clicks and an additional 76 conversions. We were pleased with the initial results, and so was the client.
"We were blown away by the results of the campaign and we hope we’ll get a chance to build on that campaign and to continue to develop it in the future. In the meantime, we have a whole bunch of leads to convert, which is proving to be a surprisingly simple task. Bant.io has surpassed our expectations by making sure that all of the leads match our ideal persona."
Shalini Chowdhary - VP of Marketing
ComplianceQuest reached out to Bant.io because they wanted to promote their Enterprise Quality Management Software and attract more customers from the US, Canada, Australia and New Zealand.
4335 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.
26% Open rate;
32% Response rate;
10% Conversions to Opportunities;
31 Hot Leads.