Connected Car Case Study


Connected Car is designed to help OEMs (original equipment manufacturers), car dealerships, fleet management organisations and telematics service providers to discover and deploy new digital-first business models. By using their technology, they can find ways to either create new revenue streams or to improve efficiencies and reduce costs for existing streams.

The company’s solution is a game-changer, but it also required clear communication if prospects were to fully understand the product and how it could help them. That’s why we worked closely with them to perfect the messaging and to create different messaging for the different national audiences they identified: Australia, New Zealand, Malaysia, Singapore, Thailand, India, Indonesia, the Philippines, and Taiwan.

This customized approach was enough to guarantee a solid reception, with the campaign reaching 2,000 potential clients with two email sequences and three A/B tests. This resulted in an impressive 43% open rate and response rate, capturing 91 hot leads for the company.


"Now that has done the hard work for us, all we need to worry about is turning those leads into customers. The good news is that the people we’ve spoken to so far have already understood what it is that we do and how we can help them. delivered what they promised they’d deliver!"


Naveen Velautham - Founder


Client: Connected Car

Connected Car asked to help them to expand their business throughout the Asia Pacific region.

2042 prospective clients reached;
2 email sequences developed;
3 A/B tests performed.

Campaign Results:
43% Open rate;
43% Response rate;
23% Conversions to Opportunities;
91 Hot Leads.