Content Pros Case Study

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Content Pros make it their business to create kick-ass blog posts for brands as part of a regular blogging schedule. The idea is to help companies to get started with content marketing without struggling to find great writers and managing messy content creation processes.

The team at Content Pros approached Bant.io because they wanted to expand their presence on a global scale, targeting the US, the UK, Canada, Europe and Australia. We rose to the challenge by working with them to blend their content expertise with our strategic approach to reach out to potential leads at marketing agencies.

The results speak for themselves – we helped Content Pros to achieve over 45,000 impressions and clicks from the initial retargeting campaign, generating almost a hundred hot leads in the process.


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"Outbound lead gen has been a huge part of our marketing strategy. Having built some of this in-house we knew how much work and time it was to manage. When we found Bant they helped us scale our outbound lead gen and do it in a way that was "hands off". This has really helped let our team just focus on having calls and closing deals. I'm looking forward to working with them as we go into the new year."

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Tyler Gyllespie - Co-Founder

Client: Content Pros

Problem:
Content Pros wanted to expand their client base in a variety of major markets including the US, the UK, Australia, Canada and Europe.

Solution:
1756 prospective clients reached;
6 email sequences developed;
7 A/B tests performed.

Campaign Results:
57% Open rate;
35% Response rate;
26% Conversions to Opportunities;
91 Hot Leads.