ContentTools Case Study


ContentTools is a company that helps customers create incredible content experiences for their customers and employees. They take the time to understand the underlying business objectives, principals and value propositions, to develop interactives that best relay the information their customers wish to present.

Our client wanted to enchance their presence and increase their sales, aiming to expand in the US and find potential clients interested in personalizing content for their customers. They wanted to target a well defined customer profile, which is B2B software companies, with an established content strategy and interested in personalized content.

The initial campaign we created for ContentTools resulted in 993 ideal customers and 35 hot leads, wanting to engage in further conversations.


"We're super impressed with and the first campaign that they created for us. Within days, we started to receive the first leads. This is one of the best purchases we've made to speed up our lead generation and sales process."


Jon Matar - Founder & CEO of ContentTools

Client: ContentTools

Looking for more interested B2B Companies, with an established content strategy;

993 prospective clients reached;
4 email sequence campaign developed;
2 A/B tests performed;

Campaign Results:
57% Open Rate;
23% Response Rate;
24% Conversions to Opportunities;
35 Hot Leads