Cornerstone Case Study

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Cornerstone is a veteran-owned business that specialises in delivering cutting edge cloud-based solutions ranging from on-premise cloud deployments to PaaS (OpenShift) architectures. They pride themselves on their ability to listen to their clients and to future-proof their organisations through the intelligent use of technology.

When they approached Bant.io, they told us that they needed help expanding in several key strategic areas across the United States, as well as Ontario in Canada. We responded to the brief by developing their messaging and developing a list of potential leads that might be interested in their cloud solutions.

The results speak for themselves, with over 1,800 potential clients reached with four email sequences, generating a 25% open rate and a 40% response rate. We also carried out six A/B tests to further enhance the campaign, ultimately resulting in 27 hot leads who were ready to take the conversation forward.


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"When you work in a technology-focussed industry such as ours, you get used to patiently explaining and re-explaining to people how your service works. There was no need for that with Bant.io, though. They understood what we were all about and worked tirelessly to perfect our marketing messaging while also narrowing down our target audience. Thanks, Bant.io!"

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Gary Shaffer - Founder

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Client: Cornerstone

Problem:
Cornerstone approached Bant.io to ask for help expanding their presence in the US and Ontario.

Solution:
1830 prospective clients reached;
4 email sequences developed;
6 A/B tests performed.

Campaign Results:
25% Open rate;
40% Response rate;
15% Conversions to Opportunities;
27 Hot Leads.