Eastgate Software Case Study

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Eastgate Software is a specialised software development company which works with a number of Fortune 500 companies and other large organisations. With offices in Vietnam, Germany and the USA, Eastgate is ideally placed to service clients from all over the world.

Eastgate Software asked us to help them to reach more potential customers. We responded by creating a custom designed marketing campaign targeting key decision makers at companies that would likely be interested in Eastgate’s development services.

This approach enabled us to reach almost 9,000 potential clients via three email sequences and five A/B tests. Our emails received a 31% open rate and a 49% response rate, generating a total of 61 hot leads. It was a big success for Eastgate.


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"Thanks, Bant.io! You did a great job, and now business is booming. Each of the valuable leads that you’ve delivered to us has helped us to keep growing our company, and we’re also impressed by how you were able to target the regions that we wanted to reach, too."

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Phuong Nguyen Thu - Account Manager

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Client: Eastgate Software

Problem:
Eastgate Software asked Bant.io for help promoting their software development services in Australia and Europe.

Solution:
8938 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.

Campaign Results:
31% Open rate;
49% Response rate;
4% Conversions to Opportunities;
61 Hot Leads.