Euro IT Group Case Study


Euro IT Group is an international technology provider headquartered in the UK and with delivery centres throughout Eastern Europe. As a G-Cloud and Digital Framework accredited company, they deliver state-of-the-art solutions and value-oriented services to companies that can’t afford to compromise on quality.

At the same time, they didn’t want to pay extortionate rates for lead generation. That’s why they approached to ask for help streamlining their lead generation process while simultaneously reducing costs and bringing in customers at an affordable cost-per-acquisition. It was a challenge that we gladly accepted.

By working alongside Euro IT Group to perfect their messaging and their marketing materials, we helped to generate a total of 85 hot leads from over 3,300 prospects, as well as 85 conversions and nearly 150,000 impressions from the remarketing campaign.


"Thanks for all of your hard work! We’re very impressed with the quality of the leads that we’ve received and the interest they’ve shown in our services. achieved the goals that we set out for them and we’ll most likely continue to work with them in the future for as long as they’re able to keep generating the same results."


Ioana Serban - Marketing Director

Client: Euro IT Group

Euro IT Group approached looking to streamline their lead generation process while reducing costs.

3381 prospective clients reached;
5 email sequences developed;
8 A/B tests performed.

Campaign Results:
45% Open rate;
45% Response rate;
38% Conversions to Opportunities;
85 Hot Leads.