Health Horizons Case Study

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Health Horizons hosts a two-day conference that’s all about helping to usher in the future of healthcare. Taking place in Cambridge, Health Horizons is dedicated to bringing about a healthcare revolution based on taking the huge amounts of data we create and using it to prevent diseases and illnesses instead of trying to treat them once they’re a problem.

By helping them to spread their message, we can also help humanity to usher in a brighter future, hopefully saving lives in the process. We do everything we can for every one of our clients and our work for Health Horizons was no different, but we did have the advantage that the message was a message of hope that people tended to respond well to.

The pilot campaign was a success, reaching over 3,600 prospects via three email sequences and five A/B tests. This ultimately resulted in a 22% open rate and a 45% response rate, generating over 50 hot leads for the client and spreading the word about the conference amongst the people who most needed to hear the message.


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"Thank you, Bant.io! You’ve made a huge difference to our business and helped to give us confidence ahead of this year’s event. With your help, we’re determined to make this year’s Health Horizons Future Healthcare Forum bigger and better than ever before."

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Marek Tyl - Chairman

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Client: Health Horizons

Problem:
Health Horizons asked Bant.io for help attracting companies to their 2019 Health Horizons Future Healthcare Forum in Cambridge.

Solution:
3633 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.

Campaign Results:
22% Open rate;
45% Response rate;
14% Conversions to Opportunities;
51 Hot Leads.