HuNet HR Case Study

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HuNet is a holistic, enterprise-level HR solutions company that aims to help companies of all shapes and sizes, from SMEs to international enterprises, to boost productivity and profitability. Their scalable solution is specifically designed to be as flexible as possible when it comes to powering its users’ recruitment campaigns.

HuNet needed to do something similar to their own lead generation process. Their goal was to make it much more efficient, cutting costs while boosting the quantity and quality of the leads that are generated. It’s exactly the kind of campaign that we’re at our best with.

We responded by developing a range of custom messaging that targeted different potential customers with different calls-to-action. With this approach, we were able to reach a pool of 16,780 potential clients with five email sequences and eleven A/B tests. It was a huge success, generating 63 hot leads for HuNet HR.


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"We’re off to a great start! We like to think of our collaboration as a long-term thing that will stretch into the future, and if these early results are anything to go by then we’ve found ourselves a winning formula. Bring on whatever comes next!"

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Ujjwal Bedi - Director

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Client: HuNet HR

Problem:
HuNet HR reached out to Bant.io in hopes of streamlining their lead generation process while simultaneously cutting costs.

Solution:
16780 prospective clients reached;
5 email sequences developed;
11 A/B tests performed.

Campaign Results:
28% Open rate;
19% Response rate;
7% Conversions to Opportunities;
63 Hot Leads.