Iglu Case Study

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Founded initially as a software development company in 2010, Iglu has grown into a community of over 200 digital professionals based in Thailand. With offices in Chiang Mai, Bangkok and Phuket, the company offers digital solutions across multiple platforms and uses a flexible approach to match the client with the tools they need to get the job done. Through their outsourcing program, they also work in partnership with their clients to relocate them, their team or their projects to Thailand.

The company approached Bant.io to ask for help expanding their presence in the tech sector, targeting companies in Singapore, Australia, the United Kingdom, the United States, Finland and Canada. We worked closely with them to develop the messaging so that prospects would understand the true value of the company’s outsourcing service.

The result was a bespoke strategy which was designed to target IT and computer software companies, customizing the messaging with unique data points based on the targeted prospect. The initial pilot campaign resulted in a total of 37 hot leads from over 1,800 prospects, as well as 36 conversions and 95,516 impressions from the remarketing campaign.


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"Bant.io is an important part of our strategy when it comes to growing our business and continuing to expand internationally. We’re very impressed by both the number and the quality of the leads that they delivered and we look forward to continuing to work with them. We see no reason why our two companies can’t continue to grow together for the foreseeable future."

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Adam Poyser - Project Manager

Client: Iglu

Problem:
Iglu wanted to expand its client base in Singapore, Australia, the United Kingdom, the United States, Finland and Canada.

Solution:
1803 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
49% Open rate;
35% Response rate;
12% Conversions to Opportunities;
37 Hot Leads.