IT-nity Case Study


IT-nity is a global software engineering and technology company. They deliver software engineering excellence to fast-growing organizations around the world by partnering with their clients and delivering products on time and on budget.

IT-nity reached out to because they needed help to source new business opportunities. After the two companies agreed on a strategy, the initial campaign was deployed, generating 48 hot leads from over 4,000 conversations.

The leads that delivered created opportunities for IT-nity to boost their profit in various industries, transforming from the hot leads that were delivered into important business relationships.


" really masters the lead generation process. Their employees approached our requirements in a professional way and went on to become an extension of our own internal team. The leads they delivered quickly started to show potential and many have since gone on to become key customers.
In short, developed the meetings and IT-nity developed the apps. We found that the collaboration worked wonders and wouldn’t hesitate to recommend to any company that wants to boost their profits by developing new relationships with prospects and potential customers."


Boris Sagan - CEO

Client: IT-nity

IT-nity wanted to attract more clients from Europe and the US to expand their software development business.

5098 prospective clients reached;
1 email sequence developed;
5 A/B tests performed.

Campaign Results:
41% Open Rate;
45% Response Rate;
28% Conversions to Opportunities;
63 Hot Leads.