JLB Media Productions Case Study

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JLB Media Productions is a video production company founded back in 2008 by the award-winning writer, producer and director Jonathan L. Bowen. The company has produced over 1,000 videos and prides itself on its ability to provide creativity, quality and affordability to the brands that it services, whether it’s creating product demos and company overviews or whether it’s shooting television commercials.

JLB Media approached Bant.io in order to expand their lead generation efforts by reaching out to companies who’d be interested in their video services. We worked closely together to perfect our messaging and to narrow down the target audience so that we could generate the most valuable leads possible.

The pilot campaign was a big success, reaching nearly 12,700 potential customers with three email sequences and five A/B tests. This was amplified with a retargeting campaign that generated a further 82,000 impressions, 167 clicks, and 14 conversions. In total, the initial lead generation campaign generated 93 hot leads for the company.


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"Thanks so much, Bant.io! With the leads that you generated, we’ll be able to continue to grow our company and to help brands to level up their marketing by creating and distributing top quality video content. We look forward to continuing to work together in the months to come!"

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Ivy Johnson - VP of Business Development

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Client: JLB Media Productions

Problem:
JLB Media wanted to expand their lead generation efforts for their video production service.

Solution:
12698 prospective clients reached;
4 email sequences developed;
5 A/B tests performed.

Campaign Results:
20% Open rate;
40% Response rate;
9% Conversions to Opportunities;
93 Hot Leads.