Managed Energy Systems Case Study

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Managed Energy Systems specialises in reducing energy costs to make companies more profitable. They uncover and pursue energy saving methods for manufacturers, distributors and commercial business operations with a view to cutting overheads and making businesses more efficient.

Because of the nature of their company, Managed Energy Systems can save more money for larger clients, which is why they reached out to Bant.io to develop their customer base by targeting big American manufacturing companies.

Bant.io and Managed Energy Systems worked together to develop a campaign that was driven by the idea of development and profit maximisation. It focussed on manufacturing branches, production departments and companies with a high energy usage, generating 14 hot leads from over 2,000 prospects in the first month alone.


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"We know that if we can get in front of the right people, we can save them money while making a profit ourselves. Everybody wins, and there are environmental benefits too. With the help of Bant.io, we were able to arrange a number of highly valuable meetings and I’m looking forward to using Bant.io for future projects. If you’re looking for hot leads from a professional and efficient supplier, I wouldn’t hesitate to recommend them."

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Vlad Kaufman - President

Client: Managed Energy Systems

Problem:
Managed Energy Systems wanted to attract more US-based clients from the manufacturing industry with revenues between $20M and $300M.

Solution:
2340 prospective clients reached;
3 email sequence developed;
2 A/B tests performed.

Campaign Results:
45% Open Rate;
29% Response Rate;
5% Conversions to Opportunities;
14 Hot Leads.