Meta Craft Case Study

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Meta Craft is a user-centric software development company which prides itself on its ability to turn great ideas into excellent products. Their team is comprised of a mixture of engineers and designers who together have years of experience at shipping products across multiple platforms. They also offer mentoring, design and development services.

The company approached Bant.io after they realised they were spending too much time on marketing and not enough time on sales. They knew that if they could outsource their lead generation then it would free them up to focus on sales and converting those leads into paying customers.

That’s where we came in. Working closely with Meta Craft to hone the messaging and to identify the target audience, Bant.io was able to create an initial campaign that generated 37 hot leads and reached over 4,000 prospects, receiving more than 12,500 impressions at the same time. A successful campaign!


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"Bant.io achieved exactly what we were hoping for and have effectively bolted on to our company like an external marketing team. Now that they’ve taken a little bit of the pressure away, we can focus on what we do best – selling our product and servicing our clients. It’s a win/win situation for everyone."

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Diogo Marques - Co-Founder

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Client: Meta Craft

Problem:
Meta Craft wanted to outsource their lead generation process so that they could better focus on sales.

Solution:
4239 prospective clients reached;
4 email sequences developed;
4 A/B tests performed.

Campaign Results:
30% Open rate;
35% Response rate;
12% Conversions to Opportunities;
38 Hot Leads.