Minds On Case Study

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Minds On prides itself on using smart creativity to partner with B2B companies to augment their sales and marketing teams. Based in Columbus, Ohio and Chicago, Illinois, it’s an award-winning marketing agency that covers everything from branding and messaging to websites, sales tools and multi-channel marketing campaigns.

When they approached us, they told us that they needed help reaching out to tech, software and manufacturing companies in the United States who might be able to benefit from their services. This approach allowed us to identify several different potential target audiences and to develop bespoke messaging to cater to them accordingly.

In the end, the campaign reached 9,500 potential customers through three email sequences. The emails were supported by eight A/B tests and resulted in a 17% open rate, a 25% response rate and over 40 hot leads for Minds On to follow up with.


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"We weren’t too sure what to expect when we decided to give Bant.io a try, but it didn’t take them long to prove themselves to us. With the leads flooding in, now it’s over to us to convert them into paying customers. Luckily, Bant.io made sure that the leads we received were as relevant as possible, so there wasn’t much work for us to do!"

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Danny Harris - VP of Strategy & Client Success

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Client: Minds On

Problem:
Minds On reached out to Bant.io as they were looking for a way to generate more awareness and add connections on LinkedIn that were more aligned to their targeted prospects.

Solution:
9538 prospective clients reached;
3 email sequences developed;
8 A/B tests performed.

Campaign Results:
17% Open rate;
25% Response rate;
11% Conversions to Opportunities;
44 Hot Leads.