My Mind Coach Case Study

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My Mind Coach is a successful Australian company which focuses on transformational coaching and NLP training. Its mission is to empower business leaders by encouraging them to develop the way they think to achieve greater success. My Mind Coach also helps leaders to more effectively motivate their staff to pursue peak levels of performance.

After approaching Bant.io, My Mind Coach worked closely with us to further develop both the messaging and the target audience. When we launched the campaign, it was immediately successful, and we were able to reach out to a number of prospects who were interested in My Mind Coach’s NLP training.

This initial campaign generated over 40 hot leads including a number of thought-leaders in their industries. My Mind Coach was so happy with the results that they decided to continue working with us and to further branch out to target other interested markets and verticals.


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"Our decision to contact Bant.io was one of the best strategic decisions we’ve ever made. We’ve been talking to a steady stream of potential clients ever since we first started to work together. We’re extremely happy with all the hard work and attention to detail that the Bant.io team has brought to our marketing approach and can’t wait to see what’s next!"

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Kylie Ryan - Founder & CEO, NLP Trainer

Client: My Mind Coach

Problem:
My Mind Coach wanted to promote its NLP training modules while reaching out to corporate leaders and coaches in Australia.

Solution:
1452 prospective clients reached;
5 email sequences developed;
7 A/B tests performed.

Campaign Results:
58% Open rate;
49% Response rate;
10% Conversions to Opportunities;
41 Hot Leads.