Open Think Case Study

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OpenThink is a full-service design, web development and website security company based in Sacramento, California. Experienced with all of the popular content management systems, they can work with Drupal, Wordpress, AngularJS, Apache Cordova, PhoneGap and more. They can even work with custom-built, bespoke CMSs.

They make it their goal to help their customers to look great online, applying technology, design and strategic insights to help brands to be their best. It’s a goal that we can relate to, because we do much the same when we’re working with our clients to help them to put their best foot forward and to generate new customers.

When OpenThink approached us, we knew they wanted to target architecture companies in the United States, and this helped us to narrow down our targeting and our messaging to make it as relevant to people as possible, using unique merge fields to highly personalize the messaging. That’s how we immediately achieved a 38% response rate with over 5,000 prospects reached during the pilot project.


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"To date, Bant.io helped us to generate nearly 60 red hot leads out of our pool of prospects, which made a huge difference to our company and its bottom line. Now that we’re expanding our client base through the clever targeting that Bant.io helped us to develop, we’ll be able to grow our business and to continue to scale our marketing campaigns in the future. Bring it on!"

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Thomas Newman - Founder and CEO

Client: Open Think

Problem:
OpenThink asked Bant.io for help reaching out to architecture companies in the US.

Solution:
5283 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.

Campaign Results:
40% Open rate;
38% Response rate;
8% Conversions to Opportunities;
58 Hot Leads.