OviDrive Case Study

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OviDrive is a software-as-a-service (SaaS) vehicle control system which aims to transform vehicular management through the use of automation, artificial intelligence and machine learning. They pride themselves on the fact that they offer a powerful tool which is encapsulated in a simple, elegant, innovative and robust user interface.

When they approached Bant.io, they needed help reaching out to potential new clients in Australia in order to further grow their business. We responded by helping them to narrow down their audience, eventually creating a shortlist of nearly 7,000 potential clients. We also worked with them to identify different types of customer personas and the messaging that would be most likely to resonate with them.

The result was a customized campaign with two email sequences and two A/B tests, reaching 6,736 prospects and generating 89 hot leads. It also achieved an impressive 58% response rate and helped to make sure that OviDrive is first of mind amongst Australian companies who need help maintaining their fleets.


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"Bant.io clearly knows a lot about marketing, but we were impressed with their expertise when it comes to artificial intelligence and machine learning and their impact on the automotive industry. They “got” what we’re all about and never ceased to impress us with their deliverables. And the results speak for themselves!"

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Irwan Iriks - Co-Founder

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Client: OviDrive

Problem:
OviDrive needed help promoting their SaaS platform, which is an AI powered vehicle control system.

Solution:
6736 prospective clients reached;
2 email sequences developed;
2 A/B tests performed.

Campaign Results:
30% Open rate;
58% Response rate;
51% Conversions to Opportunities;
89 Hot Leads.