PichaEats Case Study

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PichaEats is a food business with a difference: they partner with refugee chefs to serve up delicious food from a wide range of global cuisines while simultaneously helping people who’ve been displaced by war and other catastrophes to rebuild their lives. The company has served up more than 110,000 meals and has won a number of awards, but more importantly, they’ve helped to give a number of people a new lease on life.

They wanted help in order to reach out to potential customers in Kuala Lumpur through two primary channels: email and LinkedIn. We responded by developing a marketing campaign with messaging focussed on the social good that the company ushers in and the delicious food that the platform brings to the market.

With this approach, the company pretty much sold itself, with 99 hot leads generated from the over 2,300 potential clients that we reached out to. We reached them via five email sequences and supported those with five A/B tests, achieving a 44% response rate and a 20% conversions to opportunities rate.


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"We couldn’t have asked for more! Bant.io clearly knows what they’re doing when it comes to email marketing and it was a pleasure to watch them work. It was even more of a pleasure to be able to start converting the impressive number of leads that they captured for us."

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Logeetha B. - Marketing Executive

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Client: PichaEats

Problem:
PichaEats asked Bant.io for help attracting more qualified prospects in the Kuala Lumpur region.

Solution:
2341 prospective clients reached;
5 email sequences developed;
5 A/B tests performed.

Campaign Results:
46% Open rate;
44% Response rate;
20% Conversions to Opportunities;
99 Hot Leads.