PierPoint Case Study

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Pierpoint is a recruitment specialist that partners with its clients to fill vacancies from across entire companies, and those in technological roles in particular. 60% of the positions they fill are specialist technology roles, 20% are in sales and the remaining 20% are corporate positions. By choosing to work with Pierpoint, companies can streamline their recruitment processes and scale much more efficiently.

As a recruitment specialist, Pierpoint explained that they wanted to introduce their services to potential customers from across the United States and Canada. We responded by developing a campaign that focussed on promoting their ability to provide contingency, part-time and full-time employees.

The campaign that we created was a big success, reaching 1,340 potential clients via three email sequences and three A/B tests. With a 38% open rate and an impressive 48% response rate, generating 45 email hot leads from email campaign but also social media efforts, via LinkedIn.


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"We would have been happy with just the results from the main campaign, which means that the LinkedIn leads were an added little bonus. So far, the leads we’ve reached out to have been qualified and keen to partner with us, which makes our lives a whole lot easier."

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Tracey Langford - Director of National Accounts

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Client: PierPoint

Problem:
Pierpoint asked Bant.io for help attracting more qualified potential customers for their outsourced recruitment solutions.

Solution:
1340 prospective clients reached;
3 email sequences developed;
3 A/B tests performed.

Campaign Results:
38% Open rate;
48% Response rate;
19% Conversions to Opportunities;
45 Hot Leads.