Power Post Case Study

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PowerPost is a publishing platform for enterprises that aims to simplify content marketing and to help brands to act more like publishers. They also allow brands to access premium content creators and brand journalists to make it easier – and cheaper – for brands to publish content.

As marketers ourselves, we understand the benefits of using PowerPost, which made it easier for us to develop powerful messaging that resonated with their target audience. PowerPost wanted to reach prospects in the US who were interested in building their brand story and increasing their ROI, and we ultimately developed a list of over 12,700 potential clients.

To target these people, we created seven email sequences and carried out 14 A/B tests, ultimately achieving a 50% response rate and generating 87 hot leads for the company. We also accompanied that with an extensive retargeting campaign that generated 317,711 impressions, 597 clicks and 111 conversions.


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"We’re thrilled with the results of our campaign so far. We've basically integrated bant.io into our sales process, as an outsourced lead generation department. That has helped us not only to save time but also to increase profits."

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Robert Nimmer - VP of Sales

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Client: Power Post

Problem:
PowerPost asked Bant.io for help reaching out to potential customers from the United States.

Solution: 12704 prospective clients reached, 7 email sequences developed, 14 A/B tests performed
12704 prospective clients reached;
7 email sequences developed;
14 A/B tests performed.

Campaign Results:
19% Open rate;
50% Response rate;
7% Conversions to Opportunities;
87 Hot Leads.